Month: May 2011
Social Media Marketing
In todays world of communication advancement through internet [specially with the emergence of Web 2.0], communication has taken a new moulded shape. Today it is very difficult, [if not impossible] to stay away from communication or messages that are directed towards you. With the emergence of social media, one would have never imagined that life in all form, will be controlled by their clicks. And the organisations, who used to put but big board banners and hoardings on your way to school, college and work, are now taking the easy way in to your cell phones, emails and even to your facebook walls.
I read a blog recently about brands that failed in the global market in the last decade, and ofcourse, windows Vista, was one among the top few. But very reluctant analysis also says that Microsoft went away easy with that as the “Hate” button or Twitter culture had not engulfed us completely by then.
Social media in the form of networking portals like Facebook [Heading the list], Twitter and others have given a new dimension to marketing. Marketing, as defined by The Chartered Institute of Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. From time immemorial, Market is considered as the Institution where society reaches to satisfy its wants and needs. Today Marketing, in this age of Web 2.0, with the help of social media, is reaching out to its target groups with lot of ease and precision.
A few case studies that I have read recently, shows that the dependency of an organisation on its Facebook page is more that it actually depends on the accuracy at which its portal reflect it to its target group of prospects. It is even argued in the social media communities whether facebook pages will gradually take over company portals. If we go a little further into analysis then the reason for the transition becomes very obvious. What can Facebook provide that a normal company portal cannot do?
Well to start of, When a company is trying to target a a predefined group of prospect, it can avail the data very easily on Facebook whereas to do the same on its own portal, it would require a long questionnaire to be filed by every lead who visits the page, which obvious is a downsized possibility. OK, lets look at a practical scenario, do you know you can book air-tickets on Facebook in much shorter time than you can on the airlines portal? After you book your ticket, if you are lucky, you will even be prompted that that one of your friend is also travelling to the same destination on the same day and if you guys would like to seat together. Wondering how will the airline company know about the possible fact about you two being friends? Well your Facebook profile provided the data. Similarly only NRI communities get real investment opportunity proposals and young executives get distance education details.
Social media is a new specialized tool which ofcourse is scripting a new dimension in marketing. So next time you want something new, don’t forget to mention it on your wall and you will be found.
I read a blog recently about brands that failed in the global market in the last decade, and ofcourse, windows Vista, was one among the top few. But very reluctant analysis also says that Microsoft went away easy with that as the “Hate” button or Twitter culture had not engulfed us completely by then.
Social media in the form of networking portals like Facebook [Heading the list], Twitter and others have given a new dimension to marketing. Marketing, as defined by The Chartered Institute of Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. From time immemorial, Market is considered as the Institution where society reaches to satisfy its wants and needs. Today Marketing, in this age of Web 2.0, with the help of social media, is reaching out to its target groups with lot of ease and precision.
A few case studies that I have read recently, shows that the dependency of an organisation on its Facebook page is more that it actually depends on the accuracy at which its portal reflect it to its target group of prospects. It is even argued in the social media communities whether facebook pages will gradually take over company portals. If we go a little further into analysis then the reason for the transition becomes very obvious. What can Facebook provide that a normal company portal cannot do?
Well to start of, When a company is trying to target a a predefined group of prospect, it can avail the data very easily on Facebook whereas to do the same on its own portal, it would require a long questionnaire to be filed by every lead who visits the page, which obvious is a downsized possibility. OK, lets look at a practical scenario, do you know you can book air-tickets on Facebook in much shorter time than you can on the airlines portal? After you book your ticket, if you are lucky, you will even be prompted that that one of your friend is also travelling to the same destination on the same day and if you guys would like to seat together. Wondering how will the airline company know about the possible fact about you two being friends? Well your Facebook profile provided the data. Similarly only NRI communities get real investment opportunity proposals and young executives get distance education details.
Social media is a new specialized tool which ofcourse is scripting a new dimension in marketing. So next time you want something new, don’t forget to mention it on your wall and you will be found.
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